Ultimate Guide To SEO For mobile

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The Ultimate Guide To SEO Mobile: Step Up Your Game With Some Handy Tips

Nowadays, mobile SEO has become synonymous with digital marketing. More and more people have started to use smartphones for shopping or ordering food online. In 2016, Google began to test a mobile-first index. If this becomes the standard, search engines are going to determine rankings by looking at the mobile version of the website instead of the desktop version.

As a result, the companies without a mobile version of their website or with a poorly optimized one are going to be left behind in the competition. However, the good news is that SEO mobile is something you are capable of doing yourself. In case the content of your website is not consistent across multiple devices, you are going to lose the opportunity to engage your audience. Mobile SEO is a way of enhancing your online presence. Below are some tips and tricks that will help you step up your game and reinforce your online visibility.

SEO mobile

Enlist Your Business To Google My Business

This is an extremely important but often overlooked step. You will be able to create a Google My Business account for free. All the more, setting up an account on Google My Business is very easy as well. All you will need to do is to fill out the information as best as you can and include some images of your business. If someone searches for your business on a Google app or online, your business will come up once you add your business to Google My Business and optimize SEO mobile.

Review The Directory Listings Frequently

Your potential customers are likely to search for your brand on other websites and applications other than Google. Therefore, you will be required to review and update all your listings. For instance, you can update your listings on local websites, Facebook or other business directories. This is going to make sure that your potential customers find the right information at the right time once they search for your brand.  

Prioritize Social Media Marketing

Another thing you need to keep in mind for SEO mobile is to prioritize your social media marketing strategies. When it comes to mobile devices, social media platforms can drive a significant amount of traffic and revenue. People who have social media accounts spend most of their time there from mobile devices. In order to optimize your social media strategies, you will need to use platform-specific advertising, interact with the users or post abundantly to make your brand stand out from the crowd.

Optimize The Speed Of Your Page

A slow site speed can have an adverse effect on your ranking. Studies have shown that 40% of smartphone users tend to leave a website if it does not load in 3 seconds. You can check the speed of your site by using some online resources. For instance, you can make use of the Accelerated Mobile Pages( AMP) Data. It is a faster HTML that has been designed for users of mobile devices. With this tool, you will be able to identify the pages with errors in them and learn how you can get rid of those errors. Using the AMP tool can prove to be an effective way of optimizing SEO mobile.

Write Short But Precise Meta Descriptions

When someone searches from a mobile device, Google is going to show less information in the search results. If you make your titles and meta descriptions too long, Google is going to truncate them. Therefore, you will have to keep this in mind while optimizing the posts or pages. When you optimize the meta descriptions for mobile, you are likely to lose several characters. By comparing a mobile and desktop previews, you will be able to find the middle ground.

Use The Plugins To Your Advantage

If you happen to use WordPress, Magento or any other platform for your business, you can benefit from the plugins. As a matter of fact, you can make your website more user-friendly with them. For example, you can use the plugins in order to accelerate the speed of your site, optimize images as well as perform other SEO mobile tasks.

Use Keywords To Make Your Content Visible Online

When it comes to mobile users, they search differently than the desktop users. You need to optimize your keywords to make your content available to the target audience. Google’s Search Analytics can be an excellent tool to compare keywords. In addition, you can also make use of other online tools in order to find the appropriate keywords for your content.

Optimize The Images On Your Website

If your page is difficult to load on mobile devices, it can lead to increased bounce rates. Optimizing images is an effective way to prevent that. In case you don’t use a plugin, you need to identify the exact cause by using a page speed tool. To make your website load faster, you can change or compress the dimensions of the images on your website.

Make Your Content Mobile-Friendly

Not only users tend to search for information on a mobile device differently, but they also consume content in a different manner. The content you put up on your website needs to be readable and scan-friendly. Nonetheless, you will have to test it to know for sure. You can use several tactics in order to create mobile-friendly content. Inserting bullet points in your text, short and concise text, precise meta- descriptions, compressed videos, and images can all be beneficial in making your content appropriate for optimizing SEO mobile.

Think Of Optimizing For Local Searches

If you don’t want to go into code optimizations, you can optimize your website for local searches. For instance, you can include the city and the state in the H1, meta description, URL or title tags.

Stay Updated With The Latest Technologies

You need to keep an eye on the latest trends in the tech world. To say the least, you will find yourself far ahead in the game if you are aware of what is going on. The search engines and digital service providers are going to reward you if you strive to offer a seamless user experience. Therefore, for optimizing SEO mobile, staying up to date with the latest trends and technologies is a must.

Integrate Voice Search

It has become a usual phenomenon for people to talk to Siri or Google on their smartphones. According to a study, 20% of all the searches are done via voice search. In reality, it indicates that a million inquiries are placed via voice search. As a matter of fact, 41% of adults and 55% of teens use voice search at least once per day. Voice search is a more suitable option when you are on the go. However, the queries that are placed on voice search are more conversational in nature. It is more like talking to a human being, to be clear. Keeping this in mind, you need to optimize your content and SEO mobile in a way that matches those real-life questions.

Winding Up

SEO mobile is going to take over desktop SEO soon. If you keep in mind the aforementioned tips and tricks, it can be a great jumping-off point. This will enhance your digital presence and convert visitors to customers. You should not give your visitors any reason to go elsewhere for the same content and information that is already there on your website. Just a few tweaks can make all the difference when it comes to boosting your web traffic.

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