Month: October 2018

Ultimate Guide To SEO For mobile

The Ultimate Guide To SEO Mobile: Step Up Your Game With Some Handy Tips

Nowadays, mobile SEO has become synonymous with digital marketing. More and more people have started to use smartphones for shopping or ordering food online. In 2016, Google began to test a mobile-first index. If this becomes the standard, search engines are going to determine rankings by looking at the mobile version of the website instead of the desktop version.

As a result, the companies without a mobile version of their website or with a poorly optimized one are going to be left behind in the competition. However, the good news is that SEO mobile is something you are capable of doing yourself. In case the content of your website is not consistent across multiple devices, you are going to lose the opportunity to engage your audience. Mobile SEO is a way of enhancing your online presence. Below are some tips and tricks that will help you step up your game and reinforce your online visibility.

SEO mobile

Enlist Your Business To Google My Business

This is an extremely important but often overlooked step. You will be able to create a Google My Business account for free. All the more, setting up an account on Google My Business is very easy as well. All you will need to do is to fill out the information as best as you can and include some images of your business. If someone searches for your business on a Google app or online, your business will come up once you add your business to Google My Business and optimize SEO mobile.

Review The Directory Listings Frequently

Your potential customers are likely to search for your brand on other websites and applications other than Google. Therefore, you will be required to review and update all your listings. For instance, you can update your listings on local websites, Facebook or other business directories. This is going to make sure that your potential customers find the right information at the right time once they search for your brand.  

Prioritize Social Media Marketing

Another thing you need to keep in mind for SEO mobile is to prioritize your social media marketing strategies. When it comes to mobile devices, social media platforms can drive a significant amount of traffic and revenue. People who have social media accounts spend most of their time there from mobile devices. In order to optimize your social media strategies, you will need to use platform-specific advertising, interact with the users or post abundantly to make your brand stand out from the crowd.

Optimize The Speed Of Your Page

A slow site speed can have an adverse effect on your ranking. Studies have shown that 40% of smartphone users tend to leave a website if it does not load in 3 seconds. You can check the speed of your site by using some online resources. For instance, you can make use of the Accelerated Mobile Pages( AMP) Data. It is a faster HTML that has been designed for users of mobile devices. With this tool, you will be able to identify the pages with errors in them and learn how you can get rid of those errors. Using the AMP tool can prove to be an effective way of optimizing SEO mobile.

Write Short But Precise Meta Descriptions

When someone searches from a mobile device, Google is going to show less information in the search results. If you make your titles and meta descriptions too long, Google is going to truncate them. Therefore, you will have to keep this in mind while optimizing the posts or pages. When you optimize the meta descriptions for mobile, you are likely to lose several characters. By comparing a mobile and desktop previews, you will be able to find the middle ground.

Use The Plugins To Your Advantage

If you happen to use WordPress, Magento or any other platform for your business, you can benefit from the plugins. As a matter of fact, you can make your website more user-friendly with them. For example, you can use the plugins in order to accelerate the speed of your site, optimize images as well as perform other SEO mobile tasks.

Use Keywords To Make Your Content Visible Online

When it comes to mobile users, they search differently than the desktop users. You need to optimize your keywords to make your content available to the target audience. Google’s Search Analytics can be an excellent tool to compare keywords. In addition, you can also make use of other online tools in order to find the appropriate keywords for your content.

Optimize The Images On Your Website

If your page is difficult to load on mobile devices, it can lead to increased bounce rates. Optimizing images is an effective way to prevent that. In case you don’t use a plugin, you need to identify the exact cause by using a page speed tool. To make your website load faster, you can change or compress the dimensions of the images on your website.

Make Your Content Mobile-Friendly

Not only users tend to search for information on a mobile device differently, but they also consume content in a different manner. The content you put up on your website needs to be readable and scan-friendly. Nonetheless, you will have to test it to know for sure. You can use several tactics in order to create mobile-friendly content. Inserting bullet points in your text, short and concise text, precise meta- descriptions, compressed videos, and images can all be beneficial in making your content appropriate for optimizing SEO mobile.

Think Of Optimizing For Local Searches

If you don’t want to go into code optimizations, you can optimize your website for local searches. For instance, you can include the city and the state in the H1, meta description, URL or title tags.

Stay Updated With The Latest Technologies

You need to keep an eye on the latest trends in the tech world. To say the least, you will find yourself far ahead in the game if you are aware of what is going on. The search engines and digital service providers are going to reward you if you strive to offer a seamless user experience. Therefore, for optimizing SEO mobile, staying up to date with the latest trends and technologies is a must.

Integrate Voice Search

It has become a usual phenomenon for people to talk to Siri or Google on their smartphones. According to a study, 20% of all the searches are done via voice search. In reality, it indicates that a million inquiries are placed via voice search. As a matter of fact, 41% of adults and 55% of teens use voice search at least once per day. Voice search is a more suitable option when you are on the go. However, the queries that are placed on voice search are more conversational in nature. It is more like talking to a human being, to be clear. Keeping this in mind, you need to optimize your content and SEO mobile in a way that matches those real-life questions.

Winding Up

SEO mobile is going to take over desktop SEO soon. If you keep in mind the aforementioned tips and tricks, it can be a great jumping-off point. This will enhance your digital presence and convert visitors to customers. You should not give your visitors any reason to go elsewhere for the same content and information that is already there on your website. Just a few tweaks can make all the difference when it comes to boosting your web traffic.

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Choose the best CMS for your business website

Choose the best CMS for your business website: Take guidance from the experts and avoid common mistakes

A CMS is a browser-operated application which is used to generate digital contents for blogs or websites. It allows you to design a new website or redesign your existing website in the most attractive manner. CMS includes various options for customization, multiple language facilities, mobile-friendly interface, etc, to create a unique website. Updating your website at regular intervals might sound easy to perform but is actually quite a hectic task. With a content management system or CMS, it becomes easier and convenient than before.

If you are planning to develop your first business website or redesign your existing website, choosing a suitable CMS application will be the best option for you. In order to utilize CMS in the proper way and develop a high-end website, you should hire a professional expert. Otherwise, you might make some mistakes in selecting the right CMS application for you. This might cost you a lot and your ultimate goal of increasing the website traffic and your sales volume, might not be fulfilled. This blog will also guide you to avoid common mistakes in selecting CMS and to choose the best CMS for you.

How CMS Web Development can help you to grow your business?

Using CMS as the dedicated designing tool for your website is the best investment you can make. It will help you to update your website on a daily basis with just a couple of clicks. Check out how CMS will help to increase your sales volume by offering the following benefits:

  • CMS offers quick and easy page management to its approved users
  • It also provides consistent brand image and standard navigation
  • CMS allows easy access to multiple users
  • It provides flexibility and user-friendly interfaces for users from non-technical backgrounds
  • All of its designs are separate from the content
  • CMS offers quick and easy installation at a low development cost and time with no risk of accidentally damaging the website
  • Single modification in your content applies its effect throughout the website
  • A centralized repository that enables easy access, archiving and re-use of content
  • You can get access to shared resources such as modules, images, audio, and video files, etc.
  • Furthermore, it offers mobile-friendly templates for your website
  • You can enjoy your full control over your data and designs
  • It also provides you with archive capabilities to track, view and edit previous versions of your page
  • You can enjoy remote access to your website which is designed with CMS
  • CMS provides you with the instant addition of hyperlinks, formatted text, images, and email links
  • It can be integrated easily with other available extensions or back-end software
  • Additionally, it offers ultimate security for your data along with secure, flexible and modular architecture

To utilize the advanced features mentioned above in the most effective ways, you need to be very careful while selecting the proper CMS for you. The next paragraph will enlighten you about the common mistakes you might make while choosing the best CMS for your business website.

best cms

Businesspersons often make the following mistakes while selecting the Right CMS application

Not knowing the advantages of choosing a right CMS:

Most small businesses just don’t understand the worth of choosing the right CMS and often overlook the advantages it brings. They often opt to go the long route and accomplish website development right from the scratch. This wastes time, effort, and money ultimately affecting the company’s resources. Also, maintaining a website that doesn’t implement CMS can be a chore in itself.

Choosing a CMS before evaluating your business needs:

The needs of your business are unique and the choice of CMS should be based on that. Since a CMS is a long-term investment for your business, you must not make the mistake of choosing one that doesn’t match your business interests. You might want to create an informational website with lots of content or your idea is to develop a perfect Ecommerce website; both kinds of websites need different CMSs for implementation and you must ensure that.

Investing in a CMS solely because it’s cheap:

Cost is a major factor that affects your decisions but choosing a CMS just because it’s cheap is nothing but a fatal mistake. You shouldn’t pick the least expensive CMS right away since it may not be the best one for your business. It is important that you consider things like expansion of the website and future needs in consideration when choosing a CMS. Most of the CMS comes with an option to upgrade to the next level when your business or visitors increase.

Treating bigger CMS as better and compatible:

Often, the bigger or more complex CMS appears exactly the thing that you want for your website but don’t be lured. Treating bigger and complex CMS as the best one is only an illusion. In fact, when you are starting a website for your small business, you must implement a CMS that isn’t too complex to handle. A complex CMS will only add burden to your infrastructure and will usually bring up complex issues that might be difficult to deal with.

Overlooking the mobile capabilities of the CMS:

Can you deny the power of mobile? This is a serious point that small businesses need to focus more on mobiles than any other platform. You must make it a point to choose the best CMS that is responsive enough to adapt across all mobile devices. Overlooking this capability will bring you less of the audience which is just not worth your time and effort.

Taking CMS recommendations from the inexperienced:

This is a major mistake that most novice businesses make. Taking recommendations from inexperienced people can make you choose the wrong CMS and will bring potential issues in the future. Most small businesses lack authoritative individuals that can guide them for choosing the best CMS.

So, it is important to prioritize your website requirements before choosing the best CMS application for your business website. If you are confused between the different types of Content Management Systems, take your time and do a thorough research, but don’t commit the above-listed blunders.

Useful tips to choose the right CMS application for designing your business website:

  1. Never go by the cost factor and choose the application that has a good number of positive customer reviews
  2. Prioritise your website requirements first and then select the CMS application that suits your requirements the best
  3. Have patience and faith in your CMS application. You will surely receive positive outcomes by investing in the best CMS application
  4. Always take CMS related advice from a genuine CMS guide instead of any local web developer
  5. Choose a CMS application which offers you maximum security along with an easy installation process and good compatibility with SEO

Follow these above-mentioned tips and choose the best CMS application to design or redesign your business website.

List of popular CMS applications for website designing:

There are plenty of CMSs or content management system applications available in the market which are free and PHP based. Some of them are as follows:

  • WordPress
  • Joomla
  • Drupal
  • ExpressionEngine
  • TextPattern
  • Contao
  • SilverStripe
  • Umbraco
  • Concrete5
  • CushyCMS
  • RadiantCMS
  • Alfresco
  • Typolight

Go through the pros and cons of each and every CMS application mentioned above and select the best CMS for you.

Summarizing:

So, we can conclude from the above discussion that the best CMS can only be selected through a rigorous research work. You must ensure that you have performed a thorough background research about various CMS applications and have clearly understood their functionalities. Basically, the main moto of choosing a CMS application is to increase your business volume by designing an exclusive and attractive website. You would definitely want to choose an option which can earn you maximum return with the minimum investment. Selecting the right CMS application can fulfill all your website designing requirements by utilizing your time and money wisely. Hope this blog will help you to choose the best CMS application in the most appropriate manner.

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